Americans are expected to spend over $16 billion this Easter, making it right after Christmas, one of the most profitable holidays of the year.
But with so many businesses competing for consumer dollars, how do you tap into the spirit of indulgence that surrounds the Easter weekend and capitalize on the influx of customers willing to spend money on this holiday?
Easter is anticipated to be one of the busiest days of the year in sales for Businesses that prepare for this time sensitive opportunity.
No matter how people in your area choose to celebrate, Easter is a great opportunity to place your business and products top of mind with customers. If you put in the time and effort to develop a creative promotional strategy, you can achieve the following:
- Promote and get your business noticed
- Drive traffic to your storefront / website
- Convert visitors into actual customers who make a purchase
- Strengthen your relationship with existing customers
To help you seize the lucrative opportunity this upbeat and cheerful holiday offers and turn it into a source of profits, here are a few tips that are sure to make your business stand out and convince customers to stop and shop.
1. Run a Special Easter Promotion
Just like every major holiday, Easter deserves some special offers and promotions in its own right. Having a dedicated Easter special time-limited offer will encourage potential customers to respond immediately and gives them a real motivation to come in and spend money in your store. On top of that, a special Easter deal is an excellent way to align your business, service or product with the spirit of the season.
Below are some of the main benefits:
- Increase traffic: Discounts serve as a ploy to attract more visitors to your store, which typically leads to increased sales. So by visually capturing the attention of passer-bys and giving potentials customers something to look at, you increase the likelihood of them stopping by to check out what you have to offer.
- Opportunity to up-sell: By packaging or bundling products around an “Easter Theme”, you entice visitors to consider buying other non-discounted items. As such, you create an opportunity to up-sell or cross-sell items where you can charge premium prices, thereby generating sales of multiple items rather than a single (discounted) item.
In addition, you can place premium items strategically along the path to checkout, so that you can intentionally draw prospective customers’s attention to these items at the end of their purchasing journey at your store.
|EASTER SALE||10% Everything on Easter weekend|
|“BUNNY” DISCOUNT||15% discount on all “bunny” marked items|
|EASTER CARDS||Create Egg-shaped cards with special offers|
|BASKET BUNDLES||Bundle several items into special Easter gift baskets|
Creating a time-limited, compelling special will also incentivize your customers to purchase from you right away if they know your offer won’t last very long. And while some offers can be specific to the day itself, you can run promotions for the entire weekend or days leading up to the big day.
To maximize the impact of your special offers, don’t forget promote your Easter holiday special through social media, email blasts or whatever marketing channel you feel will yield the best results.
2. Embrace and Display Your Easter Spirit
Regardless of what products or services you offer, using the right designs and colors can help you better communicate your offering to potential customers. For Easter, start by setting the proper tone and turn your promotional campaigns into profitable sales by theming your marketing materials to mark the occasion. By giving your business an Easter feel, you can derive valuable benefits, including:
- Bridge the meaning of the holiday with your product or service.
- Give the bargain you have to offer authenticity and a “reason why”.
- Get your business public attention and maybe even free press.
- Draw potential customers to your store.
If you have a store that allows foot traffic, decorate it in an Easter motif and use symbols or imagery such as eggs, bunnies and pretty pink pastels. Restaurant owners should offer an Easter menu or buffet brunch featuring traditional Easter items like lamb and ham.
So with that in mind, here are a few more Easter-themed creative ideas you can use for your small business:
|EASTER DECORATION||Decorate front display windows in Easter theme|
|DRESS UP||Have an employee (or yourself) dress up in a bunny costume|
|PLAY ON WORDS||Get your clients “egg-cited” with “egg-stra” savings|
|HOLIDAY STICKERS||Free Easter-themed stickers for customers|
|EASTER FOOD||Easter themed deserts like Easter egg-shaped cakes or cupcakes.|
The suggestions above are just the tip of the iceberg and while we hope they will spur your creativity, you shouldn’t be limited to the options listed above. Creativity plays a big role when it comes to attracting business; so make the most of your strengths and think outside the box.
3. Organize an Easter Event / Contest
Holding a family-focused event (like an Easter egg hunt or photos with the Easter Bunny) is a great marketing tool that is guaranteed to drive traffic to your door. And while kids always seem to have all the Easter fun, everybody loves Egg Hunts, including adults. So to capitalize on this and bring visitors to your store you can organize one where participants stand a chance of winning a gift certificate or one of the items you sell.
Organizing such an event not only shows appreciation for your customers, but also spurs engagement and allows you to promote your business to new potential clients. Here are just a few of the many advantages:
- Create “Buzz” about your business / products
- Boost traffic to your store or website
- Create a positive feeling towards your company
- Get more exposure for your store
- Strengthen the relationship between you and consumers
- Collect new email addresses for future marketing campaigns
So now that you know the value an Easter event can add to your business; here are a some Sure-Fire Easter contest ideas that can help you expand your client base and get people hunting for your products during Easter and beyond.
|EASTER EGG HUNT||Invite clients to search for eggs hidden throughout your store|
|BUNNY TRAIL||Partner with local businesses to organize a “Bunny Trail”|
|EASTER DRAWING||Visitors enter their email address for a chance to win a special prize|
|COSTUME CONTEST||Prizes / discounts for most creative bunny costume|
|JUMP FOR DISCOUNT||Give a discount based on how far customers jump|
|EASTER TRIVIA||Contest with questions and riddles related to Easter|
Whichever contest idea you settle on for this Easter, you can turn it into a very powerful selling tool by having it take place in-store. This will create more foot traffic down your aisles by leading participants past your hottest products.
Before you hold an Easter Egg hunt / contest though, make sure your promotion is legal and complies with the various laws regulating sweepstakes and contests. Do some research and familiarize yourself with local regulations since each state has its own sets of laws, this way you can avoid any potential legal headaches down the line.
4. Launch an Easter Social Media Campaign
From a marketer’s perspective, Easter is a highly anticipated holiday that offers a great chance to get creative with social content. Regardless of what segment your business serves, social marketing is an “in-eggs-pensive” way to cash in on the excitement of this family holiday and get your message out there to the wider community.
Helpful tips: 8 Essential Elements For A Winning Social Media Startegy
Piggybacking on the holiday spirit provides tech-savvy business with a great way to tap into the buzz this fun holiday generates, and capture the attention of their audiences by connecting with them on a more human level. Posting useful and fun holiday-themed content has a better chance of going viral since it relates to a topic that users are already thinking about.
|DISPLAY PRODUCTS||Post photos of your Easter products|
|START A CONTEST||Fans who share your post get a chance to win a special prize|
|FANS SHOW OFF||Have your fans to post their favorite Easter photos|
|BE “PINTERESTING”||Showcase your holiday products on Pinterest|
|POST EASTER FACTS||Did you know that 80% of Americans celebrate Easter?|
You can’t go wrong with playing up the holidays when marketing your business on social media. Celebrate in the spirit of the occasion with social fans by putting these ideas to use so you don’t get left out of the conversation when your followers and potential customers are getting excited about the day.