Even though Halloween sales have come and gone, for many businesses they still have the likes of Black Friday and Christmas still to come. This is the best time for businesses to significantly boost their chances of having a greater number of sales.
Businesses these days are well aware that the economy in most parts is still struggling, which means shoppers are always on the lookout for the best purchase experience plus they want the most for their money. This is why it’s essential for businesses to take advantage of the holiday season while also utilizing a few tips and tricks in order to improve their sales.
Why is the holiday season the best time to boost sales?
This year it has been reported that holiday season sales will reach a staggering $80 billion, which is an incredible 14.3% higher than the previous year. The days between Black Friday and Christmas will see a 50 to 100% increase in revenue for businesses compared to regular (non-season) shopping days throughout the year.
There is certainly no denying that these numbers say it all, which is why you shouldn’t miss out on this annual opportunity to boost your business sales. So let’s take a look at marketing ideas to boost your sales this holiday season.
1. Target social media.
Social media is a great way to target and engage your existing and potential customers in a real-time effort. It’s highly recommended that you prepare your company’s social media platforms such as Facebook or Twitter with engaging content which provide exclusive offers and deals. Marketing via hashtag has also proven to be exceptionally successful over the years, so why not try hashtags such as #BlackFriday, #Happyholidays, #HappyNewYear, and so on to make your social media posts far more reachable.
You could even try running holiday contests on social media platforms, it’s a great way to get viral, especially when you ask users to share your content. For example, why not try ‘Share and like this post for your chance to win’.
2. Free shipping on all orders.
The holiday season is expensive enough, what with all the gifts your customers need to buy. Why not make their shopping experience a little more appealing with free shipping and delivery? The holidays is often a time where buyers will budget their spending, so make sure you’re in their spending range by cutting a little off the delivery costs, for them, it really means a lot.
One great way to do this without losing a significant profit is by setting a total bill condition for applicable free shipping. Did you know that a staggering 60% of buyers were more willing to add additional products to their shopping cart to qualify for free delivery or shipping? This helps to boost your average cart value and helps to boost your business revenue while also lowering delivery cost.
3. Setup urgent discount promotions.
There is no denying that the holiday season is one of the best occasions to run plenty of promotional deals. Try combining products into relevant and appealing bundles by using upsell tactics. Closer the holiday date comes, the more urgent you should make your deals sound, such as ‘Discount only available today. Valid until midnight!”.
4. Decorate your physical and e-store.
Get your buyers in the festive spirit by decorating your brick and mortar store or your online store by decorating it with the relevant graphics or point of sales. Decorations can significantly change the look and feel of any place, both physical and virtual so it pays to get in the spirit of things. So by making your customers feel festive and happy will more than likely encourage them to feel happy about spending.