There is certainly no denying nor secret that the holidays are an exceptionally busy time for every business, both big and small. On the run up to the holidays you may have considered (or perhaps already done it) ordered additional inventory and even hired part time staff to handle the sudden rush of shoppers.
With so much to do and Christmas quickly approaching, devoting your company’s time to Black Friday may seem unnecessary or entirely overlooked, but remember, it’s never too late to drum up some bargains and take advantage of the Black Friday boom. That’s why have put together a short list of simple, quick and easy last-minute marketing ideas that you and your business can take advantage of this year in order to really reap the benefits of Black Friday.
Discounts, discounts, and more discounts!
Shoppers have steadily grown accustomed to heavily discounted products, especially on the run up to Christmas and Black Friday. If we take a look at 2014, electronics and computers were discounted by an average of approximately 37%. Nevertheless, being a company who decides to just roll out the biggest and heaviest discounts is no longer enough.
For your discounts to be taken advantage of, you will need to make customers aware of your discounts. This can be done by promoting your Black Friday offers, deals, and discounts early and as often as physically possible.
Remember, your potential customers will be spotting all sorts of discounts, deals, and offers during this time, which means you need to get ahead of your competitors and be present with your products, services and brand. It’s highly recommended to offer large discounts on bundles of products where you can afford to make up for the significant discount in bulk.
Let’s get digital!
If we take a look at last year’s 2014 Black Friday sales, online spending was up by an incredible 15% when compared to 2013. With technology becoming readily available at consumers fingertips through laptops, personal computers, smartphones, and tablets, shoppers are now doing all their holiday shopping online. Afterall, who wants to endure the push and shove of the sales with other competitive shoppers. It’s incredibly important to meet with holiday and festive shoppers where they are, which appears to be online. So this year, why not plan your offers primarily online and target them there?
Embrace social media.
With billions of users actively using social media platforms each and every single day, is it really a surprise that you should be using social media such as Twitter and Facebook to sell your product or service? Utilise your social media channels and keep your friends and followers updated with your eagerly awaited Black Friday updates.
If you’re stuck for ideas, why not take a look at creative ideas that other retailers have successfully used in recent years? Use these ideas to spark your own ideas that would be beneficial for your brand and take advantage of the Black Friday hype.
Advertise a limited supply.
Shoppers create a huge urgency to buy on Black Friday due to the limited supply of goods that they want. Their goal is to be one of the very shoppers to grab a limited item or service. Start your promotions early and market your limited supply of stock through social media, email campaigns, contests, photos, and even live chats! The possibilities are endless.
When you plan your holiday marketing early you’ll not only maximize your profits, you’ll actually get some free time of your own to enjoy the holidays with friends and family members.