St. Patrick’s day is just days away, and many businesses will be feeling the luck o’ the Irish this year. With an estimated 127 million Americans planning to spend $4.6 billion, savvy business owners can expect to have one of their busiest days of the year in sales and are gearing up to capitalize on this fun celebration of Irish culture.
To help you take advantage of the influx of customers willing to spend money, here’s a rundown of how to properly leverage St Patrick’s Day to drive sales performance.
Regardless of how people in your area choose to celebrate, you want to make sure that your St. Patrick’s Day marketing efforts will attract celebrants into your business. If you put in the time and effort to develop a creative promotional strategy, it can be one of the biggest days of the year for your bottom line. St Patrick’s day is also a great excuse to reach out to your customers, drive engagement, and convert sales.
Savvy business owners can expect to have one of their busiest days of the year in sales and are gearing up to capitalize on this fun celebration of Irish culture.
To help you take advantage of this fun and festive holiday and turn it into a profitable one, here are a few ideas for promotions that will leave you and your clients feeling the luck of the Irish:
♣ Run a St. Patrick’s Day Special Promotion
Every holiday deserves some special promotions and St. Patrick’s day is certainly no exception. Everyone likes to save a bit of green; so running a “Luck o’ the Irish” special discount or add-on offer will give potential customers a real motivation to come in and gives you a unique chance to interact with them differently. Even if your margins are razor-thin and you can’t afford discounts, you can just give your customers some inexpensive green candy at check-out.
Crafting a special offer for this special day has many advantages:
- Discounts serve as a ploy to attract more visitors to your store
- Increased traffic typically leads to increased sales
- Visitors may also buy other non-discounted items
- Keep inventory moving and free up room in your store
In addition, associating your special offer with St. Paddy’s Day will drive traffic to your storefront or website during that period by making the date for your sale easy to remember.
|OFFER A “GREEN” DISCOUNT||10% discount to anyone wearing green|
|THEMED PROMOTION||Create shamrock-shaped cards with special offers|
|GREEN ITEMS REDUCTION||Special one-time discount on everything that is green|
|ST. PADDY’S DAY COUPON||St. Patrick’s weekend coupon or coupon code|
|HOLD A HAPPY HOUR||20% Off everything between 3pm and 5pm|
|FOUR-LEAF CLOVER DISCOUNT||Buy 3 and get the 4th free on items marked with a four-leaf clover|
Creating a time-limited, compelling special will also incentivize your customers to purchase from you right away if they know your offer won’t last very long. And while some offers can be specific to the day itself, you can run promotions for the entire weekend or days leading up to the big day.
To maximize the impact of your special offers, don’t forget promote your St. Patrick’s Day special through social media, email blasts or whatever marketing channel you feel will yield the best results.
♣ Show Your Green Spirit With a St. Paddy’s Theme
Design and color can help you better communicate your offering to potential customers. For St. Patrick’s day, using green colors and the “Luck o’ the Irish” theme is the simplest way to align your business, service or product with the fun spirit of the holiday. It also gives the sales event or bargain you have to offer authenticity and a “reason why”.
Start by setting the proper tone and turn your promotional campaigns into profitable sales by theming your marketing materials to mark the occasion. You can do this by changing colors to green and including St. Patrick’s Day symbols or imagery such as shamrocks, leprechauns or a pot of gold.
|GREEN PRODUCTS||Green bagels if you run a bakery|
|DRESS UP||Green uniforms or carnations for you and your staff|
|GREEN DECORATION||Front display windows in St. Paddy’s Day theme|
|SPECIAL IRISH MENU||Corned Beef and Cabbage|
|ADAPT YOUR LINGO||Save a little “green” on our special prices|
|THEME YOUR WEBSITE||Change the colors on your homepage|
|THEME YOUR MATERIAL||Print Irish sayings on the back of business cards|
About that last suggestion, here are some of our favorite Irish sayings you can use:
- If you’re enough lucky to be Irish… You’re lucky enough!
- May your home always be too small to hold all of your friends.
- It is better to spend money like there’s no tomorrow than to spend tonight like there’s no money.
- A best friend is like a four leaf clover: hard to find and lucky to have.
- Never iron a four-leaf clover, because you don’t want to press your luck.
- May you live as long as you want and never want as long as you live.
If you own a restaurant, don’t forget to decorate your waiters, waitresses, bartenders and other staff. But even if you’re not in the food service, there are a variety of ways to give your business a St. Patrick’s Day feel, and we hope the suggestions above will spur your creativity.
Having said that, you shouldn’t be limited to the options listed above. Creativity plays a big role when it comes to attracting business; so make the most of your strengths and think outside the box.
♣ Hold a St. Patrick’s Day Contest
“Luck” is a big theme for Patrick’s Day, and the term “the luck of the Irish” will be heard throughout the day. To capitalize on this and drive traffic to your store you can run a St. Patrick Day “Luck o’ The Irish” contest, where revelers can try their luck at winning one of the items you sell or a gift certificate.
Running sweepstakes or contests is a great way to spur engagement and promote your business by helping you earn more attention to your brand and keeping customers engaged. Here are just a few of the many benefits:
- Create “Buzz” about your business / products
- Boost traffic to your store or website
- Create a positive feeling towards your company
- Increase interaction with your customers
- Strengthen the relationship between you and consumers
- Collect new email addresses for future marketing campaigns
What’s more, it also gives you the perfect reason to advertise your business on local media and empowers consumers to do your marketing for you by spreading the word about your contest. By using some creativity you can create a festive experience that your customers will likely not find elsewhere and will make your competition go green.
|OFFER FREEBIES||Shamrock necklaces or leprechaun hats for those who spend $100+|
|SCAVANGER HUNT||Host a search for a pot of gold by providing clues or tasks|
|LUCKY DRAWING||Visitors enter their email address for a chance to win a special prize|
|SOCIAL MEDIA CONTEST||Fans with the most shares earn a free gift, discount or prize|
|COSTUME COMPETITION||Give prizes for most creative leprechaun costume|
|ST. PADDY’S TRIVIA||Contest with questions and riddles related to St. Patrick’s Day|
So there you have it, use these ideas to spread the luck of the Irish to your customers and infuse your business’ brand with the power of the shamrock.
Before you hold a sweepstakes or contest, make sure your promotion is legal and complies with the various laws regulating sweepstakes and contests. Do some research and familiarize yourself with local regulations since each state has its own sets of laws, this way you can avoid any potential legal headaches down the line.
♣ Leverage The Power of Social Media
From a marketer’s perspective, St. Patrick’s Day is a highly anticipated holiday that offers a great chance to get creative with social content. Regardless of what segment your business serves, social marketing is an easy and inexpensive way to cash in on the excitement of the Irish holiday and get customers interested in your business.
Helpful tips: 8 Essential Elements For A Winning Social Media Strategy
For tech-savvy businesses, piggybacking on the holiday spirit allows them to capture the attention of their audience by tapping into the buzz this fun holiday generates. Posting useful and fun holiday-themed content has a better chance of going viral since it relates to a topic that users are already thinking about. The buzz it creates can ultimately get new customers to visit your store and boost your sales.
Here are some idea starters that we’ve compiled for St. Patty’s Day that will make your business shine on social media when everyone is having a grand old time.
|SHOW YOUR GREEN SPIRIT||Post a photo of you or your employees dressed up in some green garb|
|START A CONTEST||Fans who share your photo the most get a chance to win a special prize|
|ST. PADDY’S TRIVIA||Hold a St. Patrick’s Day themed trivia with your followers|
|GET THEM TO SHOW OFF||Have your fans post photos of themselves in their best St. Patrick’s Day outfit|
|BE “PINTERESTING”||Make a board dedicated to Saint Patrick’s Day and showcase your “Green” products|
|POST ST. PATRICK’S DAY FACTS||Did you know the first St. Patrick’s Day parade was in Boston in 1737?|
You can’t go wrong with playing up the holidays when marketing your business on social media. Celebrate in the spirit of the occasion with social fans by putting these ideas to use so you don’t get left out of the conversation when your followers and potential customers are getting excited about the day.