For many small businesses the thought of getting your brand ‘out there’ may seem like a daunting task, where on earth should you start? You will be glad to hear that getting your brand seen by potential customers thankfully doesn’t require an unrealistic marketing budget. This is simply because the internet is overflowing with affordable marketing opportunities that are able to work far more successfully that traditional methods of marketing such as flyers, business cards, etc, which can become incredibly expensive over time.
If you are a small business, the chances are your budget isn’t very large or flexible right now, this means you will need to think carefully and be strategic when it comes to managing your digital presence in the beginning. In this article, we will be taking a look at a handful of affordable ways to get your business noticed online without emptying your bank account.
1. Build your own website
In order for your product or service to be discovered online you will first need some form of online presence, which typically comes in the form of a business website. There are so many different ways that you can begin to build your company’s website. You will need to consider hosting and how you are going to physically build your website.
If you have no knowledge in this field, places such as Squarespace can provide you with a fantastic website for as little as $18 a month, with a pro account on Weebly costing just $12 a month. There is also the likes of WIX who can also provide a wide selection of business packages to help you get started.
2. Choose an easy and simple domain name
In order to get found you need an easy and simple to remember domain name. It’s also important to be aware that Google now penalises new domain extensions such as .house, .market, and so on in its search rankings. So always aim for a .com or .co.uk extension on your website so that Google rewards you for it and actually ranks your website correctly.
5. Embrace Social media.
A great way to engage with existing and most importantly, potentially new customers, is social media such as LinkedIn, Twitter, and Facebook. In fact, you may already have a huge following on social media but why isn’t your brand becoming more popular? Just like a person who talks about themselves, a company that continues to talk about nothing but themselves is also just as bad. Every post or tweet you publish shouldn’t always be about you. Provide your friends and followers with relevant and interesting topics and stories to encourage them to engage with you.
3. Create original, interesting, entertaining and informative content
Having a blog that is frequently updated on your website is one of the most cost effective and simplest ways in order to boost your website’s organic traffic. Leading search engines, Google especially, absolutely love original content.
By producing web content in the form of a blog that contain entertaining, informative and interesting information will bring visitors to your website and hopefully, they will also begin to share your content too. Remember, word of mouth is the most powerful tool, which leads us on to our next tip.
4. Reward referrals
You may not have many friends or followers on social media platforms such as Twitter or Facebook, but the chances are that you have family, friends and employees to help you out. Ask them to follow your business on social media platforms in order to help spread the word about your brand. What’s more, you can begin rewarding individuals who share your website by offering them referral discounts, this could be a freebie or as much as10 percent off their first or even their next purchase.