It’s nice to get people engaged from the beginning and increase your YouTube video views. But the “secret sauce” – the thing that’s really going to give you the biggest ROI from YouTube – is being able to turn those YouTube viewers into customers.
If you can do that, you will open up a potentially huge revenue stream for your business. With this in mind, here’s how to convert those YouTube viewers into customers!
1. Create a Video-Based Lead Magnet
We assume your business already has a website and you’re not just doing everything through YouTube (if you don’t have a website yet, we highly recommend starting one). The key here will be to drive viewers to that website. But what’s even more powerful is to drive them to a video-based lead magnet on that website. These viewers are on YouTube, so you know they like video content. So, why not provide them some?
The key here will be to drive viewers to your website.
For example, let’s say your YouTube channel focuses on how to travel the world. You have videos about traveling, travel tips, saving money on flights, etc. You could create a video lead magnet. It could be called something like, “How to travel the world on less than $1,000 a month.” At the end of your videos, you could create a call to action to sign up to get get that video. That way, you’ll turn those viewers into email subscribers, and from there it’s much easier to turn them into customers.
2. Create a High-Converting “Squeeze Page”
You have a video-based lead magnet, but how do you get people to sign up? That’s what a squeeze page is for. A squeeze page is a page that doesn’t have many options. It basically forces visitors to decide whether or not they want to sign up for your email list in order to get the lead magnet that you promised them.
Here are some elements to include on this page:
- Benefit of lead magnet (i.e. “Find out how to travel the world on less than $1,000 a month)
- Lead magnet title (i.e. 5-Minute Video Guide on Traveling the World for less than $4 a day)
- Call to action to sign up (i.e. button titled “YES, I Want the Video)
- Picture of you talking to the camera
3. Create a Strong Call to Action
To get people to go to your squeeze page, you need to direct them through specific calls to action. Your call to action can be something simple like, “Did you like this video? If so, you’re going to love my new video about how to travel the world on less than $1,000 a month. A lot of people think world travel is super expensive, but it can actually be a lot cheaper than you think – and I tell you exactly how to travel cheap in this video. Click the annotation on your screen to check it out now.” The key is to describe the benefit in-depth. This creates a desire in the viewer to check out the video and sign up with their email address.
4. Add Annotations and Cards
Your calls to action will be more powerful with annotations. An annotation is a basically a little pop-up with words that appears on your video. You can use it to link to a URL, such as the URL for your lead magnet.
Here’s how to add an annotation:
- In the video manager dashboard, click “annotations” on the top header.
- Select “add annotation” from the drop-down menu
- Choose your type of annotation
- Click the “link” check box
- Select “Associated Website” from the dropdown menu, and type in your chosen URL
- Choose when (and how long) you want your annotation to appear in your video (we recommend having it appear during the entirety of your call to action)
There’s one problem with annotations though: They don’t show up on mobile. So, you’ll be missing out on a big chunk of the mobile audience.
That’s where cards come into play. They show up on mobile and allow you to link to your website. “Cards” is to the right of annotation heading on the top menu. Here’s how to add cards to your YouTube videos:
1. Click “Cards” on the top menu of your video manager screen
2. Click “Add card” on the right side
3. From the drop-down menu, select “link”
4. Link to your lead magnet or website
5. Sell Them Related Products
Once you’ve converted YouTube viewers into email subscribers, you just have to sell them relevant products through email. So, using the travel example, you could sell them travel guides, travel courses, etc.
These subscribers will already be quite targeted, because they’ve already shown an interest in 1) video and 2) travel. So, if you create a travel-related video course, you’ll have a great chance to convert many of these subscribers into customers.
YouTube is a powerful platform. Video allows you to communicate with your prospects and customers in a unique way, and make them really feel like they know you. And when they feel like they know you, they’re a lot more likely to buy from you.
But that’s not enough – you must also know how to turn those YouTube viewers into customers. You can use the strategies listed here to do just that!
Have you been able to convert your YouTube viewers into customers? If so, what strategies did you use? Let us know in the comments below!