Is Small Business Saturday Worth It for Your Small Business?

November 11, 2015 / Reading: 3 minutes

Small Business Saturday 2015 is coming up on November 28th. Small Business Administration explains that Small Business Saturday is, “a day to celebrate and support small businesses and all they do for their communities.” It sounds like a great idea But, is Small Business Saturday worth it for your small business?

Has Small Business Saturday Been Successful?

Small Business Saturday has been around for several years. An easy way to decide if your small business should participate is to look at whether or not it has helped other small businesses. As with anything to do with business, there are always groups tracking statistics. Small Business Saturday is no different. Here are some stats about Small Business Saturday:

  • To be considered a small business you need less than 500 employees.

  • You also need less than $7.5 million in annual receipts to be considered a small business.
  • There are more than 3.4 million Facebook users following the Small Business Saturday page.
  • Over 1400 people are organizers for Small Business Saturday in their communities. These are the one that have declared themselves as organizers. It doesn’t include those working to promote Small Business Saturday but don’t declare they are doing it.

Small Business Saturday brought in over $5.9 billion in 2014

Forbes also provides some insight into the success of Small Business Saturday. Forbes published an article about Small Business Saturday 2014. They explained, “A report from the the National Federation of Independent Business (NFIB) and American Express – the Small Business Saturday Consumer Insights Survey – revealed that 88 million consumers “shopped small” on the day, up 14.9 percent from just a year ago.”

Small Business Saturday Extends Your Marketing Efforts

Marketing is important to any small business. Anytime that you can participate in a national marketing campaign then it greatly increases your reach. Small Business Saturday is just this type of marketing opportunity. The mentioned Facebook page is just one thing that is dedicated to helping small business take full advantage of Small Business Saturday. By joining into these campaigns then you are able to reach millions of customers that you might not otherwise be able to.

Small Business Saturday Gives You a Holiday Edge

There are several large shopping events coming up this holiday season. There is Black Friday and Cyber Monday. Large companies pump billions into promoting these two sales events. It is easy for a small business to get lost in all that noise. Small Business Saturday gives you a holiday shopping opportunity that weeds out these huge companies. It is a time for small businesses to shine.

Related: Holiday Shopping Trends and Statistics

Anytime you consider participating in a new opportunity – like Small Business Saturday – there are many things to consider. You need to look at whether or not the endeavor has a successful track record. You need to look at whether or not it will benefit your small business. You also need to look consider the ground swell behind the sales effort. Small Business Saturday has a proven track record of increasing sales and gives you the opportunity to link into many national marketing campaigns. This all comes together to answer, “Is Small Business Saturday worth it for your small business?”