Jumpstart Your Email Marketing Strategy in 7 Steps

September 28, 2015 / Reading: 3 minutes

There is no denying that a high-quality and well-thought out email marketing strategy is guaranteed to pay off, but the common question many marketers and business owners ask is “where should I start?” It’s fundamental to your email marketing strategy and your budget that you are armed with the best knowledge you can get.

Going unprepared into any type of marketing strategy, let alone an email one, can do more harm than good.

In this article, we will be taking a closer look at how quickly and effortlessly you can improve your email marketing strategy while providing you with plenty of useful tips in order to help you on the road to developing a more effective email marketing strategy for your business.

1. Keep it short and sweet

Once you have managed to catch the attention of your subscribers with interesting, informative and entertaining content, it’s time to focus on facilitating those all important click-throughs. Your subscribers that open your emails but don’t appear to be purchasing your products could be turned off by walls and walls of unnecessary text. Keep it short and sweet and captivate their curiosity by making them click through to your website or product for more information.

2. Measure your success

One of the greatest aspects when it comes to email marketing is just how simple, quick and easy it is to measure the level of success that your email marketing strategy is having. Waste no time in taking advantage of the countless tools that are available online that can show you exactly who read what, where and when. This is the best way to address and fix your strategy.

3. Improve your open rates

In order to make a significant impact, your emails need to stand out above your competition. Review your email open rates to see exactly which emails are receiving the most interest from your subscribers. Make sure that each of your emails are serving your subscribers.

4. Stand out

You only have a matter of seconds to capture your subscribers attention when your email is sat among a mountain of other emails in their inbox. Choose your subject line carefully, make your subscribers want to click and open your email. Keep your formatting similar with each email, this allows your subscribers to recognize your emails in the future.

5. Take advantage of templates

Some business owners may squirm at the thought, but often the easiest, quickest and one of the most reliable methods in order to send emails with a distinctive and branded look is to take advantage of templates. Services like Mailchimp offer many ready-to-use templates that are easily customizable. No messing around, no fuss.

6. Utilize the concept of video

Adding captivating videos to your emails can help to improve your return on investment (ROI) and monthly revenue significantly. Additionally, click-through rates are more likely to increase with the use of video.

7. Get social

Did you know that emails that include some form of social-sharing button are more likely to be clicked on? In fact, the click-through rate is known to be 158 percent greater than emails that don’t feature a social media button. Adding social media links or buttons to your email marketing strategy can help to produce significantly larger campaign results.

As you can see from the short list above, there are many ways that you can enhance your email marketing strategy, quickly, simply and easily without breaking your marketing budget.