What You Need to Know To Increase Your Sales This Mother’s Day

May 3, 2016 / Reading: 5 minutes



Mother’s Day is one of the biggest shopping periods of the year. And as Americans prepare to spend over $20 billion to pamper mom this Mother’s Day, Small Business owners recognize the importance of Mother’s Day and anticipate a solid increase in sales this May 10th.

Businesses big and small thrive on this day and many find their sales volume increase substantially on and around this special day.

As a result of its ever-increasing popularity and media attention, Mother’s day has become one of the biggest consumer spending holidays of the year, and a golden opportunity for businesses across the country.



MOTHER’S DAY BY THE NUMBERS
  • 84% of Americans planned to celebrate Mother’s Day in 2015.
  • American consumers spent an estimated $21 billion on Mother’s Day gifts in 2015.
  • The average person spent about $173 on Mother’s Day Gifts in 2015
  • 25-34 year olds are the highest spenders, with an average of $244 per person.

The figures above clearly demonstrate the value of Mother’s day to business big and small, which is why smart business owners will be seizing this celebration of motherhood as a way to boost their bottom line.

How Much Do Americans Spend on Mother’s Day Gifts?

Americans of all ages will hit the stores to buy perfumes, flowers, gifts or other sentimental and unique ways to shower mom with affection. In fact, they are expected to spend close to $20 billion this mother’s day to show mom how much they care; with the average shopper spending about $163. This makes it the second-biggest holiday in terms of consumer spending right behind Christmas.

Mothers Day Spending in the United States | Fundivo

As you can see from the chart above, Mother’s day is no small affair, and this year is certainly no exception. Grandmothers, moms and mothers-in-law will feel the love this May 10th as Americans stretch their budgets to show them the love. This gives businesses a unique opportunity to lure consumers their way and increase their sales.

What Do They Buy for Mother’s Day?

Adapting to the changes in consumer demand is crucial for any business. Knowing what your customers are looking to buy gives you a huge leg up and can make a real difference in whether your business has a lucrative Mother’s Day or not. To help put you on the right track, let’s take a look at just what Americans will be buying for mom:

It comes as no surprise that the overwhelming majority will be buying traditional gifts like flowers and greetings cards for mom. However, a growing number will be looking to spoil mom a bit with more indulgent gifts like jewelry and electronics.

Here is a quick overview of the most popular ways to “celebrate mom”:

  • Flowers: 2 in 3 will spend more than $1 billion buying Flowers for mom (or an average of $25 per person), which makes it one of the most popular times of the year for flower sales.
  • Food: Over half will treat mom to a nice meal at a restaurant. In fact, Mother’s Day happens to be one the highest grossing periods of the year for Restaurants (along with Father’s Day, Easter, Valentine’s Day and New Year’s Eve).

Now that you are (we hope) better informed, make sure to use this knowledge to your advantage so you prepare a list items you need to stock up on in order to make more money this Mother’s Day without permanently changing your business model.

Where Do Americans Buy Gifts for Mom?

Specialty Stores and Department stores are by far the most popular shopping destinations and will see the most traffic this Mother’s day.

Where Americans Shop for Mother

However, the percentage of Americans buying their mother’s day gifts online has been growing steadily over the past few years, which is good news for online based businesses.

Conclusion

Holidays are always good days for internet marketers, and with sales on mother’s day topping $20 billion on mom, you surely cannot afford to ignore this very lucrative holiday. And while Mother’s Day can be a confusing holiday for marketers who normally only focus on the big holiday season at the end of the year.

With the right plan, though, Mother’s Day can open your brand up to customers who wouldn’t normally associate your business with a sensitive or compassionate side, making it all the more valuable.