Easter statistics and trends.

Our regularly updated Easter charts provide valuable insight on consumer behavior and spending trends on one of the biggest times of the year for retailers.

$16.4 billion


Total Easter spending in 2015 in the U.S.

80%


of Americans planned to celebrate Easter holiday in 2015

$141


Average spending per person on Easter 2015

Percentage of Americans Celebrating Easter | Fundivo

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This chart shows the percentage of Americans (18+) who planned to celebrate Easter in 2015 and is based on a survey conducted by the National Retail Federation. As you can see from the graph, the vast majority of American adults (8 in 10) said they were planning to mark the occasion in 2015, while only 20% said they were not.

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Easter Spending in the United States | Fundivo

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This graph reveals the historical trend in total Easter spending in the United States since 2005. In 2015 Americans were expected to spend $15.9 billion, which represents a 3% increase from 2014, when Easter spending reached $15.9 billion. Over the past 11 years, Easter holiday spending in the U.S. averaged about $14.3 billion and has increased by 71% over the same period, from $9.6 billion in 2005 to $16.4 billion in 2015.

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Average Easter Spending per Person in the United States | Fundivo

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The chart above is based on results of a annual survey among adult Americans regarding how much money they plan to spend on Easter shopping. In 2015, the average person was expected to shell out $141, which is 3% more than last year but lower than 2012, when the average spending hit a record high of $145. You will also notice that men on average spend more than women on Easter related items.

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Average Easter Spending per Person in the United States (by Age Group) | Fundivo

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The chart above breaks down average Easter spending by age group. It clearly shows that young adults, and particularly the 25 to 34 year-olds, are a key demographic as they were expected to spend an average of $173 on Easter-related purchases in 2015, close to double the average amount adults 65 and older planned to spend ($103). 18 to 24 year olds came in second place, with an average spend of $157, about the same as 35 to 44 year-olds ($156).

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Where Americans Shop for Easter | Fundivo

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The chart above shows you where shoppers planned to spend their money during Easter 2015. Discount Stores were by far the most popular shopping destination, with 6 out of 10 Americans doing their Easter shopping there; followed by department stores, which were frequented by close to half of Easter shoppers this year. About 1 in 5 Easter shoppers we expected to be doing their shopping online.

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What Americans Buy for Easter | Fundivo

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The chart above gives a clear indication of what Easter shoppers spent their money on during Easter 2015. It comes as no surprise that 9 in 10 planned to stock up on Chocolate bunnies, Marshmallow Eggs and other sweet treats. 86% of those celebrating Easter were expecting to spend money on food and holiday meals; while close to 6 in 10 were planning to buy gifts for their loved ones. Greeting cards represent the 4th most popular choice at 48%. Americans celebrating Easter also planned to purchase clothes and outfits (45%) Decorations (38%) and Flowers (36%).

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Average Easter Spending per Person in the United States (By Category) | Fundivo

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This graph shows how much the average Easter shopper spent on each item. For Easter 2015, Clothing took first place with the average shopper shelling out about $55; followed closely by Food ($53). Easter gift sales were expected to amount to an average of $36 per person. In addition, Americans celebrating Easter also anticipated to spend an average of $25 on Flowers, $23 on decorations, $22 on candy and $13 on greeting cards.

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Average Easter Spending per Person in the United States (By Category) | Fundivo

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The bar chart above shows what items shoppers in the United States planned to purchase for Easter 2015, and is based on a survey conducted by the National Retail Federation. Food came in first place with $5.3 billion expected to be spent on holidays meals such as family dinners and traditional Sunday brunch.

Spending on apparel was expected to reach $2.9 billion, while gifts came in 3rd place with $2.4 billion. Chocolate eggs, jellybeans and other Candy sales came in 4th place at $2.2 billion, followed by Flowers ($1.1 billion) and Decorations ($1 billion). Americans also planned to spend $800 million on greetings cards.

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