$4.5 billion


Total amount spent on graduation gifts in 2014 in the U.S.

$98


Average spent per person on graduation gifts in 2014

$52


Average spent on graduation gifts per recipient in 2014


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TOTAL SPENDING ON GRADUATION GIFTS

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This graph reveals the historical trend in total Graduation gift spending in the United States since 2007. In 2014 Americans were anticipated to spend $4.7 billion on presents for new grads, a 6 percent drop from 2013, when Americans spent $5 billion.

Over the past 8 years, Graduation gift spending in the U.S. averaged about $4.3 billion and has remained nearly unchanged, only up slightly from $4.5 billion in 2007 to $4.7 billion in 2014.

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AVERAGE GRADUATION GIFT SPENDING PER PERSON

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The chart above is based on results of a survey among adult Americans regarding how much money they planned to spend on gifts for new high school and college grads.

In 2014, the average person was expected to shell out $98, or an average of $52 worth of gifts per recipient. this represents a slight increase from 2013. Just like graduation gifts total spending, the average spend has remained largely unchanged over the past 8 years.

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AVERAGE GRADUATION GIFTS SPENDING PER PERSON (BY AGE)

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The chart above breaks down the average graduation gifts spending by age group. It clearly shows that older Americans, and particularly those 65 and older, are a key demographic as they planned to spend an average of $110 on gifts for new graduates in 2014, which is more than double the average amount young adults 18 to 24 were looking to spend ($48).

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THE MOST POPULAR GRADUATION GIFTS

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The chart above highlights the graduation gifts that Americans were planning to spend their money on in 2015. As you can see, Cash is king, but gift cards and greeting cards are also popular choices.

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