54%


Percentage of Americans using social media in 2014

173.6 million


Number of social media users in the United States in 2014

71%


Of internet users in the United States use Facebook

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NUMBER OF SOCIAL MEDIA USERS IN U.S.

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The chart above illustrates the growth of social network users in the United States from 2011 to 2019. It is projected that the number of social media users will grow by 15 percent between 2014 and 2019, from 173 million to over 200 million.

Additionally, while it is estimated that 54% of Americans used social media in 2014, that rate is set to grow over the next few years, and by 2019 over 6 in 10 will use social media.

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SHARE OF SOCIAL MEDIA USERS IN THE U.S.

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This chart outlines the popularity of social networks among Americans by showing the percentage of U.S. internet users using them. With 7 in 10 online Americans using it, Facebook leads the pack, being by far the most popular social platform. Though its user growth has stalled when compared with other social networks.

While Linkedin and Twitter are becoming increasingly popular, Pinterest and Instagram were the fastest growing social platforms in 2014.

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SOCIAL MEDIA USERS BY GENDER

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This chart breaks down the usage of social networking platforms across gender lines. As you can see, Women are more likely to use Facebook than men (77% vs 66%). What is more interesting is the popularity Pinterest enjoys with women, as they are 4 times as likely to use it than men (42% vs 13%).

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SOCIAL MEDIA USERS BY AGE GROUP

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The chart above highlights the popularity of the various social networking platforms across age groups in 2014. It clearly shows that young adults – particularly those between the ages of 18 to 29 – are a key demographic, as they far more likely to use social media than older Americans. This is especially true for Instagram, where Americans aged 18 to 29 are almost 10 times as likely to use the photo sharing app than those 65 and older (53% vs only 6%)

Linkedin seems to be the only exception to the rule, which makes sense considering its vocation as a networking tool for professionals.

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SOCIAL MEDIA USERS BY INCOME

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This graph demonstrates the appeal of the various social media platform for Americans of different income groups as of September 2014.

While Facebook commands a solid lead across the board, Linkedin remains popular with those with higher-income. In fact, nearly half of internet users with an annual household income of $50,000 using the professional social networking site, making them 3 times as likely to use Linkedin than those in the lowest income bracket.

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SOCIAL MEDIA USERS BY EDUCATION

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SOCIAL MEDIA USERS BY LOCATION

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SOCIAL MEDIA USERS BY RACE

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