Valentine's day statistics and trends

Get a better grasp of consumer behavior and patterns during Valentine’s Day with statistics and historical trends pertaining to the year’s romance day.

1 in 2Americans planned to celebrate Valentine's Day in 2016.

Percentage of Americans celebrating Valentines Day | Fundivo
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19.7 billion dollarsTotal estimated amount spent by Americans on Valentine's Day in 2016.

Total Valentines Day Spending in the United States | Fundivo
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4.5 billion dollarsWas spent on Jewelery during Valentine's Day 2016.

Valentines Day Spending by Category | Fundivo
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147 dollarsAverage amount spent per person during Valentine's Day in 2016.

Average Valentines Day Spending in the U.S. | Fundivo
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166 dollarsIs spent by the average American on Jewelery during Valentine's Day.

Valentines Day Average Spending by Category | Fundivo
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25-34 year oldsSpend the most on Valentine's Day gifts.

Valentines Day Average Spending by Age Group | Fundivo
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35 %Of Valentine's Day shopping takes place at a department store.

Where Americans Buy Valentines Day Gifts | Fundivo
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