Small Business Trends

U.S. SMALL BUSINESS LANDSCAPE

Up-to-date interactive charts to answer all your questions about small business in the U.S, From their total number to the revenues they generate.

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SMALL BUSINESS ECONOMIC TRENDS

Discover small business-related economic trends, including forecasts on general business conditions and problems faced by small businesses.

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SMALL BUSINESS LANDSCAPE BY STATE

View the latest maps and charts that illustrate the impact of small businesses in your state. From their number to the amount of people they employ.

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SMALL BUSINESS SURVIVAL RATES

Our charts provide answers on the survival rate of small businesses by years in operation, industry as well as the reasons for failures.

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Small Business Lending & Capital

SMALL BUSINESS LENDING

Our regularly updated charts provide a detailed picture of the small business lending landscape, from the value of loans to their share of overall business loans.

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SMALL BUSINESS CREDIT CONDITIONS

Find out what the current credit conditions for small businesses look like with our regularly updated charts featuring historical data and key indicators.

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SMALL BUSINESS LENDING BY STATE

Through our interactive maps and charts, you can get a better overview of the lending landscape to small businesses in different states across the U.S.

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ANGEL INVESTMENT

Up-to-date analysis of the US angel investment landscape to help entrepreneurs and small businesses be better informed when looking to secure investments.

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Small Business Costs

GENERAL BUSINESS COSTS

Our frequently updated data and charts allow small businesses to gauge changes in business costs, including labor costs as well as prices of goods and services.

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EMPLOYER COSTS

How much does an employee actually cost? Our up-to-date interactive charts details the actual employee costs, including wages, benefits and health insurance.

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MINIMUM WAGE

Learn more about Minimum Wages through our collection of the most important statistics, including minimum wage rates in the different states across the U.S.

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Marketing Trends & Statistics

MARKETING & ADVERTISING SPENDING

These charts give a detailed overview of the latest trends in B2C content marketing. Discover the most effective tactics and social networks to use for maximum reach.

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B2C CONTENT MARKETING

Charts providing insight on the latest trends in B2C content marketing. Discover the most effective tactics and social networks to use for maximum reach.

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SMALL BUSINESS WEBSITE USAGE

Get the latest statistics and information on small business website usage, from how many have a website to the reasons for not having a web presence.

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B2B CONTENT MARKETING

Review the latest trends in B2B content marketing. See which tools B2B content marketers use and which tactics and distribution outlets are rated most effective.

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Social media

SMALL BUSINESS & SOCIAL MEDIA

Find out how small businesses effectively use social media to grow, including a ranking of which networks are more effective and which ones have the most potential.

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U.S. SOCIAL MEDIA DEMOGRAPHICS

Latest charts and key data points revealing who exactly uses Social Media. Broken down by Gender, Age, Income, Race as well as social network.

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SOCIAL MEDIA MARKETING IN THE U.S.

Explore the most recent trends on how businesses use social media in their marketing efforts, from spending to ranking of social networks by potential.

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SOCIAL MEDIA USER ENGAGEMENT

Learn which social networks users prefer and how they interact with their content through our latest social media user engagement statistics.

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Holiday Shopping

WINTER HOLIDAYS SHOPPING

Our collection of charts highlight important trends and key findings about Holiday shopping so you can have your small business ready before the season kicks off.

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BLACK FRIDAY

Up-to-date interactive charts to answer all your questions about Black Friday so you can be be better prepared for one of the year’s biggest days for businesses.

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HALLOWEEN SHOPPING

Discover charts and trends that show how Halloween has turned into a major consumer spending event and an important day for small businesses in recent years.

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CYBER MONDAY

Find out how much sales is generated online during Cyber Monday, and what the average shopper spends during the biggest online shopping day of the year.

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GREEN MONDAY

Trends for the second Monday in December, better known as Green Monday. Similar to Cyber Monday, it is defined as the best online sales day in December.

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VALENTINE'S DAY

Get a better grasp of consumer behavior and patterns during Valentine’s Day with statistics and historical trends pertaining to the year’s romance day.

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ST PATRICK'S DAY

Charts outlining facts and trends about St. Patrick’s Day, with consumer behavior on the day when millions of people wear green and celebrate the Irish

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EASTER

Our regularly updated Easter charts provide valuable insight on consumer behavior and spending trends on one of the biggest times of the year for retailers.

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MOTHER'S DAY

Our Mother’s Day charts will give you a more detailed overview on how consumers spend their money on gifts for mom, including total sales and average spending.

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FATHER'S DAY

Review consumer behavior trends on Father’s Day, with up-to-date historical shopping & spending statistics about the day when fathers and fatherhood are celebrated.

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GRADUATION

Charts outlining consumer spending on Graduation gifts, from the amount the average person spends to the total revenue generated by graduation gift purchases.

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